Month: September 2014

Touchpoint Management

September 30, 2014 admin News

Whether customers buy, decides on the touch point of a company the social Web and the rapid victory run of Internet-enabled Smartphones have forever changed the manner how we buy and do business with each other. A wealth of new ‘moments of truth’ occurred in. Moments of truth are those in which the customer experienced, what use are the promise of a company affiliated to make his decision. The question now is: How can companies accompany the ‘customer journey’, so the journey a customer through the company, goal-oriented? How can the growing number of offline and online touchpoints (customer contact points) useful link and use to make money? How can it involve active customers and employees with their ideas and opinions, in order to achieve excellence? And how can they make their customers fans, promoters and dedicated EMP errors to generate permanent revenue increases? The touch point management is the currently probably the best-suited instrument to Our new business and workplace challenges to master. Anne M. Schuller, leading expert in loyalty marketing and customer-focused management has developed in two parts: the customer touch point management, that of ‘social’ and ‘mobile’ appropriately designed customer relations in our times, as well as the staff-touchpoint management, the relationships between supervisors and internal customers newly structured. Both parts together make the applying companies strategically how also operationally fit for our new business world: reducing complexity with simple Board means feasible and without expensive outside help.

Companies who want to reach the future, don’t pass this book. Practical, fast and clearly written, it contains numerous checklists and a wealth of examples and tips. Bibliography Anne M. Schuller of touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 Euro, 47.90 CHF ISBN: 978-3-86936-330-1 to the author Anne M. Schuller is a diploma in business administration, ten times book and bestselling author and management consultant. It is regarded as Europe’s leading expert for loyalty marketing and is one of the most sought-after business speakers in the German-speaking world.

For over 20 years she held senior sales and marketing positions in international service providers. Her book customer proximity in the boardroom”was awarded the Swiss economy Book Prize in 2008. Managementbuch.de ranks among the important management thinkers. The elite of the economy among its clientele. More information under: and press contact Anne M. Schuller Anne Schuller marketing consulting Office: 0049 89 6423 208 mobile: 0049 172 8319612

So Choose The Right Certification Company From

September 29, 2014 admin News

Spoilt for choice – the certification market is great and the selection of the appropriate certifying is not always easy. The market for certification is large. In Germany alone, there are about 100 certification companies, about five large. Smaller certifiers have specialized in industries. Actually, who oversees the certifiers? Generally, the certification shall be subject to the non-regulated area. This means that actually everyone here can do and what he wants.

To have here a similar standard, there are the regulations DIN for certification EN ISO/IEC 17021 “The certification of management systems – requirements for Zertitfizierungsstellen” accredited certification bodies can have that. Their certifiers should be so Akkrediert. This is for example the DAKKS, formerly TGA in Germany. These rules prohibits for example that a company may not at the same time advise and zertizieren, which is also logical. We believe everyone would lose a large part of the trust, if an expert organization at a Finds a deficiency review (such as the General inspection of the car) and then in the same breath offered a repair for this purpose. That may be true service-oriented, leaves but always just the question, whether the defect was actually exist or only business wanted to be generated and was therefore unfair. Unfortunately could each stand its own certification rules and after this accreditation also settle, as also already on the market.

Here you will find yourself quickly on ice who knows already the requirements for a certification authority? So whatever that make sure that rules in the accreditation DIN. More rules arise as well at the skill and qualification of Auditors (DIN EN ISO 19011), are working for these companies. Most certification companies can offer an appropriate added value your customers this: indicate potential for the promotion of the system and the customer can rely on a great wealth of experience and specialist skills of Auditors.

Labour Market

September 29, 2014 admin News

Summary of staff debate for breakfast at the 28.03.2012 the question of whether there is a division of the labour market and how, if necessary, to meet it, resulted on the personnel debate breakfast on the 28.03.2012 to a controversial discussion between the Diskutanten Brigitte Pothmer, spokeswoman for labour market policy, the Bundestag Bundnis 90 /. The Greens and Prof. Dr. Jochen Kluve, RWI – Rheinisch Westfalisches Institut fur Wirtschaftsforschung. Brigitte Pothmer is calling a dual Division of the labour market and admits imperfections of the labour market reforms: has not succeeded, that go over the new forms of employment in regular employment. Here we need to improve.” Jochen Kluve is sure that the reforms were good. He admits, however, that is a substantiated need to talk about issues such as a minimum wage.

We demand a minimum wage, and thus a wage floor from 8.50 euros, and this salary be regional and industry-specific vary may be,”said Brigitte Pothmer. Both debaters agree that a minimum wage should be decided not only by the policy. They plead for a model, similar to the low pay Commission in the United Kingdom. Here employers, workers, and science should work together closely, to adopt a minimum wage, which is supported and accepted by all. A wage floor of EUR 8.50 is too high. To lose the dangerous jobs, this is real. If you to set a minimum wage, it will cause unemployment”, Jochen Kluve replies. The right also Brigitte Pothmer in this respect too, that it is crucial, how to introduce the minimum wage, what time periods are provided, to a certain amount and how flexible it can respond to the reactions on the labour market to come.” Jochen Kluve thinks that created flexibility on the labour market should be maintained not in conditions of the 1990s and early 2000s to be thrown back.

Wiederverkaufsmarkte Company

September 28, 2014 admin News

The market describes the macroeconomic environment of a company the macro environment may refer to the macroeconomic environment of the company, such as the economy, where the company is located, the socio-cultural realities as well as the technological, legal and political environment. The micro-environment, however, is the market in which the company operates. The market is an economic place of the system and identifies the exchange relations and activities between providers and buyers of certain goods or services. This Exchange is limited not only to products and goods, but does not include the exchange of information. The company as the only provider in the market is a monopoly.

It can determine therefore the prices and has to adjust only the wishes of the customer. In an oligopoly, however, only some few suppliers of a product available in the market. Pure oligopolies are different during differentiated oligopolies products from companies that produce similar or same products, such as Make cars or cameras. At pure oligopolies, the company therefore primarily about cost benefits can expand their market position, companies in a differentiated oligopolistic market position, however, must differ from each other by product characteristics, quality, and level of service, to attract consumers. If the market has a wide variety of providers, called perfect or monopolistic competition. In a monopolistic competition, many companies offer similar products, able to communicate but by advertising differences between their products (a luxury restaurant offers similar services like other restaurants, but differs from the competition atmosphere, quality and service and can charge therefore higher prices).

Perfect competition is a market situation in which many companies offer these same products (such as securities). There is no differentiation, therefore the prices are the same. Profit can be achieved only by lower production or distribution costs. Entrants suppliers supply the company with raw material required to manufacture products. Sales are companies that purchase products from the companies to resell them in various forms to the end consumer. Typical marketing agents are wholesalers who distribute large amounts of product to resellers or retailers who sell small quantities of products directly to consumers. Customers are the sellers in the market. A large number of customers allows the company to focus on the customer group that is most profitable. The customers that a company uses, describe also its market type (consumer or consumer goods market (sell directly to end customers)), company or producer market (companies which use the products to the postprocessing), Wiederverkaufsmarkte(Grosshandler, Supermarkte)). Interest groups are market participants who are not consumers or suppliers of the company but may nevertheless affect its market activity (media First, public opinion, consumer associations and clubs, authorities or working for the company services (such as law firms or notaries)). Ing.

Marketing Director

September 25, 2014 admin News

On this basis will be on the basis of user-defined business rules tailor-made recommendations given, allowing each employee to make the right decision. RTIM also enables the verifiable increase of cross – and up-selling rates, process optimization and automation to cut the talk times and ensuring compliance with business processes in a compliance environment. With the proof of concept, also introduces the almato in Berlin that has developed a method companies, significantly minimizing project risks and creates a reliable calculation and planning basis. Scenarios are played through both theoretical and practical. At the end can be predicted reliably, whether and how the introduction of the RTIM solution for a company becomes profitable. With the proof of concept almato responds to the requests of customers who want to minimize risks associated with the introduction of a new system.

To meet the needs of different customers and scenarios with the proof of concept, almato this approach a modular solution. So, processes are simulated on one, screened and checked for optimisation potential out. On the other hand, the technical feasibility is determined in advance. The quality monitoring software Click2Coach”support almato companies to capture the performance of the contact center in internal terms and evaluate. “The solution almato feedBACK” is used to obtain an assessment of the service experience by customers, to get to an external perspective on the performance of the contact center.

The software Envision Analytics“supports the flexible reporting system that brings together user-defined information from different divisions. The users get so valid and reliable data to the control of their area. The portfolio of almato also solutions for speech recognition and speech analysis. As a meaningful and easy-to-implement supplement to Click2Coach””almato quizTOOL is to look at. The software offers numerous possibilities for querying of authorisations and the monitoring of learning success in the consultants. The almato GmbH provides innovative solutions to the customer service center is put in a position to achieve optimum results from every single customer contact. The focus of business activities is the distribution and the demonstrably successful implementation of software solutions for real time interaction management, quality monitoring, pure voice recording, e-learning and customer satisfaction survey with integrated analysis and reporting tools.

Marketing Manager Germany

September 23, 2014 admin News

During the Congress days, trade visitors at the booth of cochlear could inform comprehensively. Also found great popularity with a Lunch Symposium, at which the manufacturer invited on the second day of the Congress. In addition, cochlear used Congress again for a charitable purpose. As a result of the charity action meeting you the auditory nerve! “, all visitors could take part in the, cochlear will donate 1,500 euro for the State school for the deaf and hard of hearing in Neuwied.” Was at the Centre of our Conference presence our unique portfolio of implant this time “, so Frederec LAU, Marketing Manager Germany / Austria of the cochlear Germany GmbH & co. KG. With the implants in the cochlear nucleus CI24RE series we set worldwide standards for the hearing – and speech understanding of CI carriers.

The series includes multiple solutions, which allow a best possible preservation of residual hearing. The used microchip contains the latest technology currently available. In addition, we guarantee all our implants. compatibility with future developments in the sound processor technology” The cochlear implant portfolio offers a unique diversity and thus individually suitable solutions for each CI patient. Symposium informed indication extensions in supplying CI visitors of annual meeting took the opportunity to learn first-hand about the latest standards for hearing implants. The stand by cochlear at the industrial exhibition accompanying the Conference opportunity to them. Also, more than 200 visitors accepted the invitation to a symposium on the second day of the event.

Implantable titled, stimulating, innovative!”they expected an update on products and therapies of cochlear. Professor Thomas Lenarz (Hanover) devoted himself to the results of CI implantation in an extension of the indication area with hybrid and SRA electrodes in a lecture.

Microsoft Word

September 22, 2014 admin News

You must check the compatibility of your product or service with your potential customer. In other words, don’t assume that any client can use a format file specific. For example, not everyone has a copy of Microsoft Word on your computer. Some people use Mac computers or with any other operating system. If your product is only useful for people living in certain geographical area you must specify it in your sales page and that have a business on the Internet easily you can have customers anywhere in the world and it is really frustrating to buy a product that might not serve you why live in the wrong hemisphere. Once your sales page, what follows is to create a page of downloads or information about obtaining your product. This second page, the downloads, is that your customer will see immediately after paying for your product or service. Customer will only come to this page if your credit card data were approved.

On this download page you should thank your client by making your purchase, you must provide an email address for technical support if required, remind your customer to a charge will appear on your credit card by the amount paid and collect additional information from your client in case if necessary. Once the customer arrives at the downloads page will already have paid for your product or service, therefore you must make sure of placing the necessary instructions so that your client can get your product or service as quickly as possible. You must not distract it with advertising or links to other products not purchased since this will only confuse and will create potential problems. The best thing you can do is have a simple download page and deliver exactly what they gave in the beginning. If your product can be downloaded (exe, zip, pdf, doc, etc. format) must include a direct link from your downloads page. Also you should include detailed instructions on how should be run or open the file.

Once your sales page and downloads are already ready, you must make sure that the entire system is operating properly. Performs a fictitious purchase (the processing company charges in) line must allow you this option) through all stages of your sales process to be sure there are no errors in the. When you have collected these 3 aspects (the sales page, billing online service and the downloads page) you can automate your sales process so that it does not depend on you. The key to this Automation lies in that once a prospect find your web site, read your sales page and decides to purchase your digital product should be directed into the secure server of your collections online service so that you make the payment by the exact amount and the chosen product. After approved payment, collections online service must redirect your customer to the downloads page you have configured in your service account. And this page of downloads must already have the information needed to deliver your product or service to your customer without having to lift a finger. You may be selling your product or service while on vacation and even while you sleep. The only thing that should worry about is attention custom clients, answer questions about your product, etc.

Virtual Assistant

September 21, 2014 admin News

As a freelance professional or business owner that you are, you understand the importance of contact with other people who have the same activity as your to be updated, the latest trends and give you known among colleagues or potential clients. The way forward could be to subscribe to any association or organization related to your activity. Generally these groupings offer seminars, lectures, courses and workshops in different areas of specialization. They also offer, through a small membership fee, the possibility of being included in a specialized directory. You can tell me that you don’t have time for these things, and if this is the case, I tell you that you a Virtual Assistant (or will, by its acronym in English) can help you select what are the entities most related to your activity, and manage everything related to your membership and participation.

If your interest is to participate in any lecture or seminar and you don’t have time, a VA can deal with obtaining a recording of the same that you hear it when you want and you can even transcribe the audio so that you can read it and refer to it as many times you want. Another possibility is the participation in fairs and congresses and although you have to move you to another city, your Virtual Assistant can perform the search for those events that are most interesting for you and for the development of your business, and you can arrange your participation in them, from booking airline tickets or hotels, to rent a car for your journeys and any other thing that make you lack. And, finally, another way to increase your prestige and credibility can be why not? the Organization on your part of an event in which you steadfastness with a connoisseur of your industry: a lecture, a workshop, a face-to-face seminar or on-line. If not you take advantage of any of these media for you to publicize and promote your business, it is usually due to lack of time or because of ignorance. A Virtual Assistant can help you to increase the visibility and the development of your business. No matter what your activity, if you are a person that you don’t have time, a Virtual Assistant services can facilitate your task. Original author and source of the article

Americans

September 16, 2014 admin News

Each year, millions of Americans think about how to work from home. Many of these people are parents who stay at home, retired or disabled. Working from home allows for many people, who otherwise would be unemployed, to generate an income. While persons mentioned above more often work from home, you don’t have to fall into one of these categories to be a worker’s House. In fact, if you only feel good working from home, you can do it. (Here we see how to make money selling e-books or free books).

One of the many reasons why people work from home has increased its popularity is due to the limited number of expenses. When you think about it, the cost of work a traditional job can be added easily. You can not give any importance, but, somehow, its gasoline, travel, food out of House, and beverages away from home, time can be considered extra expenses. This is because if you were working from his house, would not necessarily have to pay them. Therefore a large number of people every day, like you, are making the change to business opportunities that allow them to work from home. If you are interested in joining the growing number of people who work from home, you will need to find a business opportunity to work from home.

A work at home is similar to other traditional works. With a job at home, he still goes to work for another person, but you will be working from the comfort of your own home. A work at home job opportunity not only allows you to work from home, but it will also allow you to be your own boss. If given the choice, many people prefer to find a money making from a business rather than a traditional job opportunity. If this is the case, it is advisable to begin reviewing all the opportunities that are out there.

Munich Cooperation

September 16, 2014 admin News

Cooperation with pangora seal the portal for product marketing the Pangora GmbH from Munich and the apt Berlin GbR cooperation. Pangora is one of the leading Produktvermarkter in Germany. The company operates numerous compare prices and shopping platforms in cooperation with well-known online portals. With the help of the online marketing service by Pangora, apt-webshop system by apt e-business shop operator can improve their sales. Precise search results and smart shopping solutions pangora online shoppers execute targeted activities in the Web shop. Marketing portals for you is so effective.

The shop system provides an integrated export interface, exporting product available. With a simple click the article data can be provided over 80 qualified audience and subject gateways. With minimal effort, apt-webshop system shop operator can now explicitly marketing your products. Good cooperation is the shop operating of the shop software. An updated Pangora The dealer data automatically, get to another in the first 3 months of membership of 100,00 EUR Startguhaben.