The heritage days a Berlin cordially invites, 08.09.10; Many gates and doors of historical sites and monuments open nationwide again on September 12. More information is housed here: Time Warner. The heritage days invites you to take a look at hidden. Also historical places which are not otherwise released to visit, can be visited. Expert guides inform, arouse interest and explain the story behind the walls. Not only architecture and history lovers are invited to take a trip into the past. The heritage days offer history to be touched.
For the first time this year, the German Foundation heritage with Google maps offers a roadmap. Online and not old-fashioned all participating monuments are represented in a Germany map specially created. Locations are supplemented by explanations about the program. The heritage day takes place every year since 1993. The idea was born in 1984 in France.
And since this day on course for success and enjoys increasing Popularity: Last year over 7900 monuments of public became accessible by 2400 communities. More than 4.5 million visitors took the offer was. Goal is to promote attractive way for our cultural heritage and the importance of the protection of historic buildings. The day is supported by a variety of initiatives, institutions, cities and municipalities. So that in the future many monuments can open their doors and preserved for the next generation, all with a small contribution can participate. Not you need for spare change in your pocket. The cell phone in your Pocket is perfectly adequate. Phone number 81190 with the text of heritage monument with 5 euro supported the German Foundation with a SMS to the charity. The amount is deducted from the prepaid card or paid with the next mobile phone bill. (Cost plus the normal SMS fee, it 4.83 euros arrive directly at the Foundation) For more information about the heritage days on the Internet at spendino GmbH Liebenwalder Strasse 11 13347 Berlin the spendino GmbH is a service company for the non-profit sector. spendino enables the processing of SMS and online donations and positioned itself as a neutral partner for the non-profit organizations in Germany. Thus, the only provider in Germany, which specializes in the use of mobile technologies for social purposes is spendino. In combination with online donations solutions and tools for the social Web spendino offers an innovative fundraising tools.
Processing of customer reactions over the new channels is not technically supported operative structures can become a bottleneck and this Karlsruhe counterproductive, 11.07.2011 – now Facebook is used more intensively than Google and has a greater length of the user as the search engine. So Germany’s visitors on Facebook spent according to the information of the Frankfurter Allgemeine Zeitung in May 2011 around 9.6 billion minutes and hence more than on Google. But although is frolicking in the social networks, millions of people companies usually still don’t approach found, how useful can take advantage of these platforms for their customers. Thus passes”a decisive trend at the company, Judge Marc Koch, CEO of legodo AG. You developed solutions for the personal customer communications and has also particularly the social networks as a new phenomenon in the visor.
His criticism is also there but not so much on the type and intensity of activities for Facebook, YouTube, Twitter and co., which are initiated by companies, When Koch sees considerable deficits. This existed but enough discussion posts. But also concern, he finds that think the company only on the level of the measures and the necessary communications infrastructure aside to stay. The legodo Board of Directors problematizes the new channels as hopes are heavily used and produce extensive response, on the part of the company all of a sudden the question arises, as quantity to deal systematically with reactions in this”. This is impossible to achieve, because they don’t get along with the ideas of social networks by the traditional means of automated but impersonal mass communication. Also significantly increasing the resources does not appear as a useful way because more expensive.
When the topic of social media conceptual thinking until the end, necessarily an answer must be found, as I integrate these digital reactions useful in my communication management”, Koch describes the request. He means the use of an appropriate technical Solution. Otherwise a well-intentioned and powerful measure produces the opposite of joy may, because processing of the reactions on this new channel operating completely overwhelmed the communication structures in the company”, he describes the consequences. Social media can thus become the boomerang because instead of the positive effects generated disappointed expectations among customers and load the image.” Therefore, it requires a public discussion that considers not only the potential opportunities of social channels, but also the risks due to lack of technical instruments for effective customer dialogue in the Facebook world changed. About legodo ag legodo developed software for relevant customer communication to the quick and easy production of written correspondence. C4 legodo with their solution, it is now possible in the right context at the right time for relevant customer communication to insert all the processes and data from existing systems.