Most modern executives have left no doubt about the reality of "revolution relationships." Everyone understands how useful to have a personalized client base with which to track history of relationships with customers, manage sales, track sales activity management, etc. These tasks are solved with the help of software technology, the market which splashes plenty of proposed solutions. Among domestic development experts continue to allocate the development of Expert Systems, such as Quick Sales and Sales Expert and development of Terrasoft. But the subject of this article goes on technologies. The problem remains a problem of technology implemented and the impact no. As in the previous article, where a sense of the term customer relationship management helped us to Chinese philosophers, I would like to focus on the relationship. And that's what I remembered. Do you remember the classic Christmas tale by Frank Capra 'Life is beautiful'? What generally comes to mind about the film, so it's always a new idea that we all as individuals – very different.
However, in the film, there are implicit theme of CRM, of which F. Capra and thought to shootings. In the film the two main protagonists, George Bailey – the son of a banker, which took over the family business 'Building and Loan', and Henry Potter, tight-fisted town banker ever-in-black. Potter was meaning to earn money for his bank, squeezing them out of the townspeople, whom he regarded as 'little people'. He adhered to the established banking rules, when people wanted to borrow money, then get them on terms of the bank, or did not receive at all. Success in this field of made him 'the richest man in town'. George Bailey, on the contrary believed that the citizens of his clients, so it is his duty to serve them well, with a personal approach.
In the years that looked like depression, urban workers supplied the money at reasonable interest flexible, because they needed it. He has been involved in their lives, worked with each individually and all sought to know personally, although, strictly speaking, they were just his clients. In the final picture of the townspeople come to the rescue of George Bailey, giving him money so he could recover the missing amount allegedly stolen by them on false charges, Mr. Potter, with each of the rescuers recalled that Bailey had once helped him in difficult times. Touching, sure. Because of the bankers with whom you would prefer to deal with? By implementing software class CRM, do not forget to introduce a new philosophy and behavior of your company.