What speaks against it? Only the own modesty. 3. new customers win without cold to acquire the so-called cold new customer acquisition”is becoming increasingly difficult. Therefore, the percentage of new customers who were not won over classic cold acquisition should be increased deliberately. One way is regularly to inform the existing expertise and the competence of its own others. (Similarly see: Robert A. Iger ). That can be an annually recurring in-house event, which is carried out alone or in cooperation with third parties and in the run-up to and following intelligent marketing.
It can include the regular writing articles in industry magazines. It includes extending the networking, for example, through a presence in the regional marketing club or in the virtual space, as it is possible with XING and Facebook. Also a crossover event with the local car dealership is an alternative. And the combination of all these ways is often the most effective way to initiate new business contacts. What speaks against it? Also full only on years Order books. 4. more from the whole get it starts with the analysis of the regulars: can the company be called already House – and purveyor, or there are still competitors, who receive a significant portion of orders? If so, the project will begin in the next step: with what service portfolio can succeed, to get more of the whole? Then it applies in the third step, to seek dialogue with the decision-makers at the customer and to address the vision: How can it succeed, in a period of 12 or 24 months to become the sole supplier? The this emerging counter-arguments of the customers security of supply”and price comparison” are easily discredited when some goodwill. For the case that already all customers 100% are supplied, it is the environment to explore: how mother -, affiliates and subsidiaries, branches, suppliers, customers and other partners.
And only if this environment 100% is supplied, all tasks, have been completed for this customer. What speaks against it? There is a lot of work. 5. grow faster than the competition first should average be calculated that the own industry is growing every year, and also the forecast for the year 2010. Then the own goal should be set: average, significantly better than the average or industry? What aims the company, what it needs to do this, and what must be addressed to achieve this goal? If the goal is always to the best in the industry to include, then corporate governance remains continue vital and always on the pulse of the time, because it is a very dynamic claim. What speaks against it? Nothing at all. Good luck with moving this unusual resolutions!