Barnard (The funtions of the Executive) said that the activity in traditional organizations depends on personal choices, motivation, attitude to the values, the utility estimates, the standards of conduct, ideals. He warned that the darkness of the structural features and vagueness operational element usually take refuge in the leadership as a factor of importance in human cooperation. The limitations imposed by the physical and biological makeup of humans, the uncertainty about the outcome of cooperation, the difficulty of a common understanding of purpose. The delicacy of communications systems essential to the organization, the tendency to dispersal of individuals, the need for individual compliance to establish the authority in coordinating the important role of persuasion to secure accession to the organization and submission their requirements, complexity and instability of the reasons the eternal weight of the decision, respect for self, to the spaces of each person and the clear definition of objectives and all elements of the organization as moral factor finds its concrete expression, indicating the need for real leadership to interpret the current scenarios and propose solutions achieving benefit established by the organization, like the power of the person to inspire a collective decision to collaborate in creating a faith: faith in common understanding, faith in the chances of success, faith in the integrity of objective authority, faith in the superiority of common purpose with a personal view of those who share highlights Barnard. Do not forget that moral values are the moral forces or inclinations of a general nature and stable individuals, which tend to inhibit, control or modify the specific wishes, immediate impulses and conflicting interests and to strengthen those that are consistent with those inclinations. Bernard indicates precisely this tendency to inhibit, control or modify the wishes, impulses or interests and to strengthen the resulting inconsistent is a question of feeling of feeling, emotion inside of obligation rather than rational or deliberative process, although in many cases these trends are likely to rationalize and sometimes logical processes.

When the trend is strong there. Is Bernard, there is a condition of responsibility. Moral values are derived from forces outside the individual as a person and adds Bernard, many believe, that some have a direct supernatural origin, others are from the social environment, including the general environment, political, religious and economic: some have their origin in the experience of the physical and biological properties and phylogenetic history, other customs and habits in technology. Remember, you should see these forces innate or general tendencies as a private code of conduct composed of positive and negative requirements. Moral values must be deduced from the behavior in real circumstances and to some degree of verbal expression of feelings. Consider, all healthy men are moral beings, whether you one of them..