Trade must be on many new trends set while the economy recovering stock market crash, recession and corporate scandals by the events of recent history, we are facing have new challenges: growing deficits, the shooting costs energy and health care, the prospect of rising interest rates shrinking disposable income and a market recovery in corporate spending and employment slow will develop. Also we live consumer changes in the Arab world, with continued high unemployment, dwindling pension reserves and savings at a time of great uncertainty, characterised by constant threat of terrorism, and so on. When we feel little security outside, we forced to look inward and looking there for new responses and solutions. “So practicing this inner realities” already from an influence on our behaviour: we invest “more in a Company that sets higher social, environmental and ethical standards as we or others rather buy at traders who trade in their stores with so-called fair products. But trading in the future must consist not only in this system of change.

Trading must arise still known, but also totally new trends. The new study by 2020 Megatrends has shown trade, they still exist, the success factors in the trade. These are determined in particular by innovation in goods and products, processes, and also the social behaviour in connection with the staff. Residence close smaller units will have chances of success, offering convenience, experience and emotions, but also separate services for a fee/fee. And not just because of the demographic changes. Also the food stores are present themselves the consumer with new offerings as a service partner. In addition to the food sales, the local supply with non-food items is taken over. The entire sales process will be equipped with much more emotion. Before one aspect has emerged particularly in connection with the emotions, which has become a real bestseller for many companies.