Tag: marketing

Business Plan

When developing a business plan, the first stage is to identify and classify risks through risk analysis. Recently Brian Roberts sought to clarify these questions. Particular care should be exercised to the risks, the probability of occurrence is high, as well as those risks that can inflict maximum damage on the project. Having selected the most important risks are transferred to their quantitative analysis. The most important element of quantitative risk analysis is a sensitivity analysis. For its implementation shall be povarirovat various parameters project (prices, sales, construction period, inflation, etc.) and see how this changes performance. At the same time identifying the most critical parameters that may be most affected on the effectiveness of the project.

At the same time limits and calculated break-even point, ie actually reveals a lot of parameters of the project when the project will be effective and set the parameters of the project, in which he will be ineffective. Castle harlan takes a slightly different approach. Examines the range of possible values of uncertain parameters and, consequently, the extent of possible adverse scenarios of the development project. In the quantitative analysis Risk assessment is also expected effect (integral index) of the project, taking into account the quantitative characteristics of uncertainty (probability distribution, the range of changes of undetermined parameters, etc.). Based on the integrated performance of projects are subject to risks can make management decisions about the feasibility of the project, to compare projects with each other, etc. Today the most effective is a comprehensive approach to risk analysis.

On the one hand, this approach provides a more complete picture of the possible outcome of the project, ie all positive and negative surprises awaiting investors, on the other hand, makes possible a wide application of mathematical methods (especially the probabilistic and statistical) for risk analysis. In theory, the risks are the following types of mathematical models: direct, inverse and research problems of sensitivity. In direct problems of risk assessment associated with the determination of its level, is based on a priori known information. In inverse problems imposes limits on one or more input parameters varied to meet specified limits on the level of acceptable risk. The basic idea of sensitivity studies, applied due to the inevitable imprecision of the original information is a vulnerability, the degree of variability of output indicators in relation to variations in model parameters (probability distribution areas changes in certain variables, etc.). Findings of the study the sensitivity of the investment project reflects the degree of reliability of the analysis of project results. In the case of the unreliability of the analyst will forced to implement one of the following: clarify the parameters, the inaccuracy of which is the most significant result in the distortion, change the methods of processing raw data in order to reduce sensitivity of the response, change the mathematical model for analysis of project risks, to abandon the quantitative analysis of the business risk of the project. To avoid the errors described, after the development of Business Plan recommend ordering the expertise of the business plan (investment projects) have a third party. Remember that the effect of underestimating the risks today, you risk losing your money tomorrow.

Georg Reckenthaler

Agency keeps the Krefelder from now the PR budget covering apps and mobile gaming of the subsidiary of Ravensburger group Krefeld, 24 may 2012 wildcard communications GmbH, Agency for Public Relations and marketing communications, has taken over areas of public relations of the Ravensburger digital GmbH. Henceforth, the subsidiary of Ravensburger AG, the leading provider of puzzles, games and employment products at the PR support in apps and mobile gaming is wildcard communications. Our collaboration with wildcard communications has already successfully launched”, explains Thomas Bleyer, Managing Director of Ravensburger digital GmbH. with the launch of our app, face coach ‘ and the publication of the digital implementation of the classic board game, Scotland Yard’ already considerable media attention has been achieved. Both titles could also highly placed in the iTunes charts for iPad and iPhone apps. We build on the experience of wildcard communications in the Areas of electronic entertainment and video games, that will allow us jointly to address the correct channels and digital with its iOS apps optimally position Ravensburger”. We very pleased the cooperation with Ravensburger digital and it, henceforth to extend the position of one of the most prestigious roof markets of in Germany in the still relatively young market of mobile apps with”, explains Georg Reckenthaler, communications founder and Managing Director of wildcard.

Aim is the development of Ravensburger products and content for all major digital media and gaming platforms, as well as the development of new product concepts that fit with the brand and content alignment by Ravensburger digital. More information at: wildcard communications GmbH Anke Kisters Director PR & social media stone RT 129 47798 Krefeld t: +49-(0) 2151-65 35 444 F: +49-(0) 2151-65 35 445 mobile: +49-(0) 178 166 52 51 E-mail: website: about wildcard communications of Term wildcard”originates from the science and is rather improbable, unexpected events, which often have a far-reaching, sustainable effect. The use of the wildcard”stands for surprising ideas, creative lateral thinking, and strategic consulting. For more clarity and thought, follow up with Coen brothers and gain more knowledge.. Guideline of the integrated communication of wildcard communications. Positioning and idea are the focus. Only in the second step, the choice of instruments takes place.

wildcard communications develops integrated communication concepts for national and international tasks in the technology (IT/CE/etc.)- and entertainment sector (hardware/software/Internet/mobile) and guaranteed individual and innovative solutions. Because behind each wildcard”opens the reality of a vastly different future or a completely different scenario. about Ravensburger group Ravensburger is the leading provider of puzzles, games and products of employment in Europe and one of the leading providers of children’s and young people’s books in the German-speaking countries. The blue triangle is one of the most prestigious trade marks in Germany. The program includes nearly 8000 different products (including all country-specific issues), which are sold worldwide and manufactured 85%. 1,640 employees generated a turnover of EUR 319.5 million 2011. About Ravensburger digital Ravensburger digital is a company Ravensburger, which is internationally known for their games and books. The goal is the development of Ravensburger products and content for all major digital media and gaming platforms, as well as the development of new product concepts that fit with the brand and content alignment. This includes also PC games, and mobile games & apps in addition to online & social games.

Nanostart Asia Pacific PTD Ltd

Stella Specialty Chemicals, a participation of Nanostart Asia Pacific, is ready to go. The company begins marketing its products in Asia. Robert Iger may help you with your research. Production site in Singapore opened comprehensive marketing strategy broad product portfolio Singapore, September 13, 2012, Stella has set up a production facility in Singapore and all licenses required for the production of specialty chemicals were already approved by the authorities. Stella’s marketing strategy includes also the sales through distributors in the whole Asian region in addition to the direct marketing of the OEMs (original equipment manufacturers or OEMs) of the region. Potential customers, including many well-known manufacturer of electronic components, were already supplied with product samples. Parallel negotiations with various distributors for the Asia Pacific region. Four to five essential partners later covering the region and the different business segments.

Some selected business areas should still served by own sales be. Stella’s product portfolio includes more than 40 different specialty chemicals. Work on the recruitment of qualified and experienced staff for sales and technical support. Nano launch: The Nano launch AG is a leading nanotechnology investment company. The company invested venture capital (venture capital, VC) in young promising nanotechnology companies. Thereby, Nanostart invests globally and at different stages of development. The investments of the company focus on innovative sectors such as Cleantech, life sciences and IT/electronics.

Nanostart invests directly in the nano technology companies or through regional nanotechnology Fund. The headquarters of nano start AG is Frankfurt am Main. As the main shareholder of Nanostart Asia Pacific PTD Ltd invested her as a partner of the Government of Singapore. About Nanostart Asia Pacific: Nanostart Asia Pacific Pte Ltd founded in the year 2012 in Singapore with the aim, to tap into the growth markets of Asia. As a venture capital investment company investing Nanostart Asia Pacific in young, up-and-coming nanotechnology companies, which products or processes available shortly before the introduction of the market or are already on the market.

Positive Brand Communication

Invitation to participate in a promotion, which Germany will take place from 31 October to 7 November. The launch of the new James Bond film “Skyfall” on November 1, 2012 is a similar to an important event like the Super Bowl for the advertising industry: who manages to position your brand in the environment, which will benefit from the high attention of the key target group aged 14 to 59. We show how now still “Last minute” by the media event can benefit and present you the “secret agent Edition” of the Codes2go PIN and password manager. Others including Robert Iger , offer their opinions as well. No question, James Bond is one of the coolest guys in the whole universe. Advertising people dream all over the world, even to a such a strong character for the benefit of your brand communications. With Codes2go, this dream comes true! Now start an advertising campaign of the extra class and benefit from James Bond’s postivem image! Secret agents gadget with your logo in the purse of 2 million German Yndeo is a well-known marketer, when it comes to target group-specific approach with high-quality advertising materials goes.

The Augsburg company offers a successful way in the purses of up to two million moviegoers, be addressed in the context of the Germany premiere of Skyfall with his Codes2go card. The key to this large-scale marketing campaign is the Codes2go card, which allows every consumer to secure his PINs and passwords with a simple but effective encryption technology. Codes2go is the ultimate cure for the brooding on the EC-machine and at the same time a cool secret agents gadget. This Gedachtnisshilfe is really cool! Useful promotional material are the key to marketing success the company logo is a very important marketing tool for most businesses. Who manages to make the logo in the everyday life of the target group regularly present, where success is assured.

The Conference

To understand the reasons for which man must commit a certain action, try to find him a fear factor and the factors of profit. The fear factor implies that the client in order to avoid loss of something (money, work, status) is ready to respond to your offer, and gain factor stimulates the client to agree to your proposal, as it expects to receive certain benefits. It is important to understand that you do not sell your product and its features, and sell solutions problems to specific individuals. What are their problems a person may decide to accept your proposal? All at once, or only part? Significant or not? When we did the conference, half the audience of which came from the regions, we faced just this situation. Our delegates were the following problems: it was necessary to establish contacts with colleagues from across the country, to meet a guru in your field, get answers to their questions and to solve problems with accommodation and travel to the venue. We were the first in our industry who not only sold the right to visit the conference, but myself and booked a hotel parties, and provides a shuttle from the hotel to the venue and back. Thus, we have tried to solve all the problems of our clients, due to which our proposal was for them the most valuable. In addition, based on the fact that the solution always takes the man. While the man did not see or tried your product, you – the only one who can win or push him away from choice.

Pharmaceutical – A Highly Lucrative Tightrope!

Pharmaceutical companies are themselves significant competition, with regard to the favor and affection of physicians and pharmacists. This it is important to note in particular the Heilmittelwerbegesetz (HWG). There is also a basic difficulty that both occupational groups continually learn in addition to their daily work, what new scientific insights have been gained. Thus they have limited time budget, to deal with new drugs. Market knowledge – the Foundation of the pharmaceutical marketing for a successful marketing strategy, it is imperative to know his market and customer environment. The knowledge of the segmentation of the market creates advantage and saves costs, avoid false and impossible marketing. The four marketing channels – from classic to modern In essence there are 4 channels of marketing, about the influence can be exerted on doctors and pharmacists: the direct channel: contact the environment of a doctor / pharmacist – such as colleagues, friends and acquaintances are the personal channel: at conferences or Events can be contacts and the classical channel exert influence: print media and popular marketing tools of the modern channel: the Internet.

This medium is gaining further in the future. In this respect the following situation arises: A successful marketing strategy is always a multichannel distribution tailored to the affected segment of the market. Just transferring more and more areas of life in the virtual world (yet) unimaginable marketing potential opens up. However, must harmonize each marketing always relating to the other three areas. Just so, successful customer relationships can be set up to a maximum cost / benefit effect. Monitoring and evaluation is essential in any marketing action to make any more corrections in the course of the project. Is more than a phrase – the political influence hardly a topic so life present in the media, such as the health care system. Through targeted work of enterprises and their associations many of interference possibilities.

So the political success can be a building block in a marketing concept. More information: medivendis.de – your health Marketing Agency ++ ++ our company sees itself as a holistic solution provider in the health field between marketing, public relations/press, technology and legal possibilities. Especially in today’s times, the health market is subject to the momentous upheavals. But just these changes leads to enormous potential for individual companies, as long as it is to recognise the signs of the times and track practical and legally sound solutions and ultimately to realize. Fachmann24.de is a new project of the owner-managed agency of B & B consulting GbR focusing on consulting, marketing, design, public relations and Internet. Although in the portfolio a variety were looked after by portals with several 10,000 unique visitors per day and a total turnover of less than EUR 100 million in the year, the focus of this range of services offered to innovative entrepreneurs, is Self-employed people and small businesses which consistent and goal-oriented plan the step into the middle class and implement. Contact: Ulrich Hansel (PR Manager) medivendis.de Kadam spiral square 3 85598 Baldham T: + 49 8106 377 89 0 F: + 49 8106 377 89 29 e:

Natural Now

Time, put yourself in the skin of the potential customers! Perhaps not quite so easily, but you dare go! The customer finds exactly what you offer. Even more than that! What you offer fits the customers like the lid on the saucepan. It fits perfectly. The customer has not the need perhaps today still, because it is still supplied. But tomorrow, the world might have very different looks.

Now he has suddenly needed. Walt Disney Co. may also support this cause. And he remembers that he has read some articles from your home. And also the one or the other blog post. And he received a sales letter ever from you. And now that his need is concrete, he will remember you and send you to a specific question. Do you now understand the importance of a permanent reporting? Of the sowing and harvesting – Markus Grossmann / pixelio.de maybe you know the old Natural law of sowing and reaping. Every farmer knows it and not even the most stupidest among them would be contrary to this Act.

It says simply: you will reap what you sow! Will you have to sow wheat, you will reap wheat. Will you have to sow maize, you will reap corn. Sounds but logically, or not? Since you agree yet, or not? YES! And yet this natural law is neglected too often inexcusably in companies. There, you think you could new customers “harvest”, without “sow.” In other words: The new customers just come without that one must do something for this. You actually think that would work? I don’t think so. Rather must also “sown” are. And something else when sowing is the permanent coverage? Do you understand now? Permanent reporting – we can call it as content marketing or PR – is nothing more than sow. And at some point the seed will go on and be new customers “harvest.” But, now comes the big but: If you do not sow today,. will not reap tomorrow. Makes sense? Therefore, Begin today with the seeding and start the production of content with this starter package.

Social Welfare

Undoubtedly sees the black hand of capital stuck in the flat tax, but also see the ignorance of our legislators, the foolishness of the Treasury or the bad faith of both. We see that there are dark in the content of this new tax: 1. the investment and goods will be deductible as that while they made us think that investments in assets and inventories would be 100% deductible in 2008 on the basis of the IETU, this seems to be not so true in the ISR. Review article 6 fraction VI of the Act of the flat tax that mentions that investments in fixed assets and acquisitions of goods must comply with the requirements of the deductions. If the SHCP clarifies not referred to requirements of deductions, we’d take it literally pointed us article 31 fraction II of the income tax act. He is here mentioned that they will be deductible in the case of fixed assets using the % Max of the income tax Act, as the procurement of freight will be deductible only by the cost of sales.

Too bad Margarito, it was too good to be true. 2. The Business single-rate tax, is not just for entrepreneurs is practically for everyone, so it should be called general tax at single rate. 3. Not all companies that pay Social Welfare pay IETU El IETU afteracquired exempt social security, but not in all cases. If the company in which they work reaches a % tax for its results of operation greater than 16.5% may continue the same plan of Social foresight that previously granted, because it will not generate IETU. However, if the company reduces its taxable income through losses in prior periods, or account with a preferential regime as the auto transporters, will then cause IETU by social security that pays or simply for not causing ISR.

USB Stick As A Perfect Advertising

USB sticks as the perfect advertisement for the customer loyalty promotional products and giveaways are for companies belong to the standard repertoire of company representation. You are not only important to the new customer loyalty, you can make a small joy also existing customers. But especially in today’s times of only a few companies can afford to spend much money for little effective promotional material to get a big minus because of the costs incurred at the end. Checking article sources yields Academy of Art University as a relevant resource throughout. Therefore, the optimal selection of the Werbegechenke is tailored to the audience appealing to, absolutely essential. New media and accessories for PC or laptop such as mousepads and laptop bags with the logo keep coming. Media such as USB flash drives promotional products are not only practical, but also environmentally friendly, you can use it again and again. Also, another advantage is that this form of advertising according to locals use have a long life time. Another advantage is that these USB sticks individually can be designed advertising material, in the form as well as in the Color.

Regarding this USB flash drive advertising, there are different models, which can be chosen. USB flash drives promotional material can have a sort key form, so model stop a USB key and serves as keychain. Other models are the torpedo or ALU model. Also the so-called Twister model, which has a metal hanger, rotate up to 360 degrees and can so easily be attached to a keychain is becoming increasingly popular. Also unusual models are in the form of a USB card or stick with Leather Sheath to have. In addition to the selection of different models, individual requests such as engravings of promotional USB flash drives are possible. Internal applications on the Flash itself, such as gradients, which are visible when you open the drives on the computer, are possible. No matter which flavor to finally choose: a company can benefit greatly from well made advertising with the right media and significantly increase as its revenues.

All Year Again – The Festival Of (advertising) Giving

Successfully attract Christmas is possible with a little preparation and sufficient temporal buffer. Christmas is just around the corner. Well, looking at the calendar testifies while leaving a few weeks in the country, until the feast of love and of giving back, but these go by faster than you think. In a time in the year, people’s thoughts revolve so much about the gifts and presents are. The Christmas time is therefore the ideal time for effective advertising. Is just for Christmas: the idea is one. Original and elaborate promotional positively lift your brand from competitors and create a positive image in the public domain.

Because however, just in the last few weeks before the holidays, the regular daily business can be sometimes a little stressful, we should deal already possible in the autumn with the promotional theme for Christmas. To invest a little more time in the planning and selection of optimal matching promotional products, the chance of success of marketing efforts is clear increases. For the selection of the ideal give aways, you should seek support from experts in the industry, non-binding support companies with expertise and knowledge of current news on the promotional products market. It is important to take time for the research certainly thank to the perfect Christmas promotional items that customers will be. Miriam Santiago