Detailed market studies in the main German-speaking cities then showed that had each 5 budget about too little space, that parts from an offer as opposed to this great need for self, were for me and my business partner the last doubt overcome. “, remembers Gerhardus the creation of self-storage” in Austria 10 years ago. “From Austrian pioneer to market leader in German speaking countries, the self established in Austria in the year 1999-storage” a market gap closed with the rental of secluded, clean, dry and secure storage compartments in individually selectable size between 1 and 50 m. The company that 10 years ago the first site in Vienna Strebersdorf, opened, operates today already a total of 26 sites in Germany 16, Austria 8 and Switzerland 2 with a total of 205.458 m m floor space and 25.879 storage compartments. Thus succeeded “MyPlace self”, to expand its market leadership in the German-speaking countries with about 30% market share measured in locations. Gerhardus describes a strategic mix of intense market research, exact location and clear coordination of the respective offers to the wishes of the customer as a recipe for success: our very intensive market research was the basis for the successful launch of the company.
Thus, we were able to understand the customer and to address with corresponding offers. Both the accurate choice of the locations as the constructional detailed planning, the creation of the Boxenmixes and the definition of the entire services went back on it.” Also the targeted strategy of a regional penetration makes itself”, i.e. a few urban regions/cities in the German-speaking world to focus on, but “quickly to build an extensive location network, paid: marketing in a city is for 5-7 sites just much cheaper, more effective than for only one location – in addition to the obvious synergies in management and management” so Gerhardus to do so.