The customer card offers many opportunities to increase customer satisfaction not only in this year, a drastic change in the automobile trade emerges. According to the statistics of the VDA (Verband der Automobilindustrie), the number of new car registrations is decreased in 2007 to 9.2% compared to the prior year. a>. This development is due not least to the rising fuel prices. According to the Federal Statistical Office increased the price of Super petrol from 2005 to 2007 to 9.7%. Time for the car dealers to their customers to fight, because the German is favourite child by the steadily rising prices increasingly to the luxury goods. The Autohaus Berolina GmbH is fighting with the pregocard for a stronger customer loyalty and beating on the dissatisfaction and loss of customer. In addition, the clever plastic card with chip card technology of the Syrcon Marketing Services GmbH in Berlin was developed. It is already available in many locations of Autohaus Berolina GmbH and has reinforced over the years by quality and attractiveness as an important marketing tool.
The Customer loyalty system, which has designed Berolina Syrcon in collaboration with the dealership, includes comprehensive functions. For one, the customer base is segmented by issuing various types of cards. So, each customer segment can be addressed separately. As the owner of the pregocard co, for example, to get three per cent discount on all workshop services, as well as a free outdoor cleaning at each visit of the workshop. Holders of pregocard premium, however, increased five per cent discount on all workshop services as well as extensive additional services such as exterior and interior cleaning, pick-up and drop-off service, optional spare car, taxi voucher or free bicycle use. On the other hand, the quarterly shipment of brochures on the cardholder offers additional benefits. There, customers receive special offers from partner companies, for example, discounts when visiting events (E.g.
the Pyronale) or when booking travel. Also winning games often integrated, where great prizes available. So also strengthens the plastic card Economy in the region and thus offers much more than an ordinary customer card. Syrcon Marketing Services GmbH is demanding customer loyalty systems to realize it and enters this intensively on the wishes and ideas of their customers. They also cross many projects from diverse industries and can draw on a wealth of experience.