08.02.10-online gig G!NA Ernsting BBs family is a German textile chain with around 1500 branches all over Germany. With G!WELL the company offers cheeky fashion for young people. And to achieve this even better, he takes second G this year!NA-young model contest held. The G is looking for!NA face 2010. The Hamburg-based agency spot media realized the Web-based participation on the competition model. This year, the competition will be held for the first time online and up to date”in social media, spot media created its own small network of tradition (existing) and innovation. Teaser on the homepage Ernsting BBs family refer the user to the competition and the participation form. There the user is pointed out the possibility, the BBs family YouTube channel upload application video on the own Ernsting.

After successful upload of the participants can specify in turn in its application the link of the video on the submission page at Ernsting’s family. The video is embedded then automated in the action pages. To achieve as much audience, be switched on Facebook targeted advertisements. On the wall of the company’s Facebook page Ernsting reported family BBs up-to-date on the status of the young model competition. The wall is also on the action page as a blog integrated to the user directly from the shop to the Facebook fan”to convert or pull from Facebook in the shop.

spot media translated the entire action: from conception through design up to concerning it. The successful collaboration between MC is continuing family and spot media of the relaunch of the website about the existing social media tools such as the Mamablog and E-talk BBs. According to G!”NA and the realization of the action path of Kings” for the customers of Alice spot media continues to expand the existing social-media skills. G!NA meet? gina-contest