Ladbrokes has initiated discussions with the Irish billionaire Dermot Desmond, owner of Betdaq, the betting exchange (betting Exchange House), to reach a technological agreement with the purpose of reforming the uncertain betting house online business. This is the last attempt of the executive director of Ladbrokes Richard Glynn, worried about raising bets over the internet. The traditional betting house is seeking to acquire the fixing of quotas and trading of betting tools seen peer-to-peer model for some time as the main rival of corridors in traditional betting Desmond has a stake of about 2% of Ladbrokes, and in 2000 created Betdaq which currently has already been eclipsed by its main rival Betfair. Glynn has already rejected four offers online since he assumed the post of Chief Executive of Ladbrokes in April 2010. At the time, it made public the approximations to acquire 888 and Sportingbet, before dropping back withdrew from the auction of Centrebet in Australia and he also tried to move closer to Playtech. Now a spokesman for Ladbrokes has also denied that traditional Online bookmaker might be interested in the purchase of Betdaq, which is valued at over 100 million pounds.
He said: Is only a discussion about providing technology. The Exchange have a good technology of fixing quotas so far. He further clarified that any agreement would be about 50 million pounds which are already reserved for investing in playing online bingo. Really Ladbrokes looking buy technological tools of trading or simply aims to make noise? By improving technology or by an unreasonable change of business model strategy, that is if you want an approach in this regard, find it me very interesting. I have always believed that the evolution of the bookies are the exchanges, if not, time to time. The problems of this model are smaller margins for operators and that you should get and move much more volume, etc. But the experience for gamblers, there is no color