But more often we meet a different picture when he telephoned to the receiving Secretary – encountered the rudeness, irritation (say, call, just work interfere with), sometimes person at the other end absent any emotion, and so on. Very often it is forgotten that the answer to a phone call from a man formed idea about the company, this man – Business card companies. Even the third division, department of accounting, you need to make some steps to create a positive image of the company. They include – "pay the bills so that the organization is always had the reputation of solvency "," to accumulate reserves, which would establish the reputation of a stable organization, "to pay wages paid accurately and on time, whatever staff was pleased with." And the fifth station, where going training should also contribute to creating an image of the organization, such a way as to make staff competent, so that their skills promotes the organization. " Especially now in a crisis, every employee, every department, must himself look exactly what he can do that would be favorable image persisted. Of course, already virtually every company has a department of internal relations public, which in turn ensures that the staff would go well dressed and not in torn jeans and bare belly button, they are good smell and so on. But this is in any case, there will be little, if every employee does not will understand what is his job, and will not do it qualitatively, do not worry, if someone the company can not afford a pr manager, how to build an "ideal image" (the one that you would like) individual a person who is engaged in pr – it is impossible, it should do everyone in the organization.
If you clearly and correctly perform all necessary actions to promote, then do well in any case. And now, a crisis must especially to strengthen control over each employee. Perhaps even for each station to develop a list of actions and explain to the people how these actions will improve the company image. When a person understands "How" and "why", then make it easier and more interesting. Under most conditions Jeff Bewkes would agree. It does not matter whether that person communicates with the public or not, he might spoil the mood of another employee who communicates with the public. If a person's blockage on the desktop, everywhere strewn dirty pieces of paper in an office full of smoke, and no matter the head of it or not, any visitor will come from him in a bad mood. But we should not tolerate hypocrisy among the staff, then it will not be favorable image, and the company of hypocrites. During the crisis, the organization must come together even more, to develop an overall strategy to promote the company and to follow that would meet the requirements of each employee, and thus he watched that match and others too. Then even the most ruthless crisis will not throw shadows on the image of your company! I wish you success and prosperity!