In this article I will give details of CRM systems: Why are designed, how effective, who uses it, and most importantly about the different statements of the leaders of "For" and "Against" CRM systems. I'll start with the general information about the CRM system. What is a CRM system? At the beginning of the most important thing to understand the terminology of CRM, there are times when people discuss CRM system, but each of them talking about completely different things. And as a result of information obtained so vague that it turns into a simple acronym. CRM (Customer Relationship Management) – Customer relationship management, interaction model, positing that the center of the whole business philosophy is the customer and the main directions activities include measures to support effective marketing, sales and customer service. The main purpose of CRM is the planning, order management, sales and support of products after the sale. It is not notebook, which will bring all records of its employees in one unit.
Managers of large companies will be able to assess the level of sales in the company's utilization of its employees, the number of calls made, lost customers due to delayed reactions, etc. That includes a CRM system? Support these business objectives involves collecting, storing and analyzing information about customers, suppliers, partners, and the internal processes of company. Functionality to support these business objectives include sales, marketing, customer support, quality management, training and professional development of employees, recruitment and staff development, management motivation of staff. Technology to support CRM model should be part of the overall customer-oriented strategy. On how effective CRM system? Sitnikova, Irina, Head of Marketing 'Stayer': 'With Monitor CRM we are able to automate the process of interaction with clients and record the results, we can adequately assess the situation and make further market forecasts. " Oleg Baranov Head of Sales NPF 'KontrAvt': 'For four years, the introduction of CRM-system Monitor the standard base unit has grown into a powerful and multi-module, which provides invaluable support in many business processes the company. " Alexander Haragezov, head of information and reference management "KMB-BANK": For the positive development of the bank is extremely important to have a common mechanism of control of all customer relationship – from the time of the first seeking advice when it communicates with the experts call-center to get a complete list of services. Microsoft Dynamic CRM solution has helped us in this task.
Ilya Murun, CEO of advertising agency 'Way To Do Ltd': 'The first Results from Monitor CRM implementation can be assessed now: the work of employees of the commercial service has become more efficient, but the leaders were able to regularly monitor the activities of managers. " Complicated choose a CRM system and how to do this? In the market there is now a huge selection of CRM systems and a lot of competition between companies providing services for the sale, installation and support of CRM systems. As you know the more choices, the harder to make that choice, so many companies interested in choosing the right CRM programs have enough information about the products. Company Sinercom wants to fill this gap and provides Detailed documentation on the CRM system with graphic materials and descriptions on your site – as well as our company conducts weekly seminars on CRM systems.